This rebranding project focuses on revitalising an area in Leicester known for its diverse range of shops and restaurants but currently hindered by low footfall and a lack of distinctive identity. The goal is to develop a cohesive and engaging brand strategy that highlights the area's unique offerings, celebrates its cultural richness, and attracts both locals and visitors. Through creative branding, visual identity design, and strategic marketing initiatives, the project aims to position the area as a vibrant and must-visit destination within the city.
