Case Study
Case Study
Fight For Home
Fight For Home
Duration: 6 weeks
Overview
Overview
Set by Design Bridge and Partners, this project responds to a brief that gives you a random client, problem and audience. For this project, I was given Shelter, Climate Change and Local Community.
Set by Design Bridge and Partners, this project responds to a brief that gives you a random client, problem and audience. For this project, I was given Shelter, Climate Change and Local Community.
Problem
Problem
Climate change isn’t just environmental, it’s a direct threat to human safety. Rising seas, extreme weather, and collapsing ecosystems risk displacing millions, creating a new wave of homelessness. Yet the crisis often feels too vast for individuals to act. Shelter recognises the biggest housing crisis of all: the potential eviction from our planet.
Climate change isn’t just environmental, it’s a direct threat to human safety. Rising seas, extreme weather, and collapsing ecosystems risk displacing millions, creating a new wave of homelessness. Yet the crisis often feels too vast for individuals to act. Shelter recognises the biggest housing crisis of all: the potential eviction from our planet.
Insight
Insight
According to the world bank, by 2050, climate change could displace 216 million people, triggering a housing crisis on a scale never seen before.
According to the world bank, by 2050, climate change could displace 216 million people, triggering a housing crisis on a scale never seen before.
Solution
Solution
Shelter’s Climate Week campaign reimagines home to include the planet, delivering a series of touch points that make the dangers of climate feel urgent, and on the doorstep, but also give clear insight into how small habits can have big change, if we act together.
Shelter’s Climate Week campaign reimagines home to include the planet, delivering a series of touch points that make the dangers of climate feel urgent, and on the doorstep, but also give clear insight into how small habits can have big change, if we act together.
Type
Type
Social Activation, Storytelling, Brand Campaign, Competition Brief
Social Activation, Storytelling, Brand Campaign, Competition Brief
Eviction Notice
Eviction Notice
Shelter is bringing the fight to your doorstep with reimagined eviction packs, this time, focusing on a different kind of home: our planet. These will be sent to local communities.
Shelter is bringing the fight to your doorstep with reimagined eviction packs, this time, focusing on a different kind of home: our planet. These will be sent to local communities.
Leaflet
Leaflet
Leaflet
The pack is filled with tools to help prevent planetary eviction, starting with a leaflet that outlines our mission and the new fight we’re taking on.
The pack is filled with tools to help prevent planetary eviction, starting with a leaflet that outlines our mission and the new fight we’re taking on.
The pack is filled with tools to help prevent planetary eviction, starting with a leaflet that outlines our mission and the new fight we’re taking on.
Action Cards
Action Cards
You’ll also find a set of action cards. Simple, everyday habits that make a real impact. Each one is a small step in the fight to protect our shared home.
You’ll also find a set of action cards. Simple, everyday habits that make a real impact. Each one is a small step in the fight to protect our shared home.
Billboards
Billboards
Billboards
A data-driven report on the heritage and societal value of happiness, featuring real-world policy case studies. Each page includes a subtle orange flourish, a small burst of joy within the corporate style
A data-driven report on the heritage and societal value of happiness, featuring real-world policy case studies. Each page includes a subtle orange flourish, a small burst of joy within the corporate style
A data-driven report on the heritage and societal value of happiness, featuring real-world policy case studies. Each page includes a subtle orange flourish, a small burst of joy within the corporate style
Instagram Filter
Instagram Filter
The manifesto will be widely distributed across financial districts and select newsstands for maximum visibility. Its bold blue cover is designed to stand out among traditional financial publications.
The manifesto will be widely distributed across financial districts and select newsstands for maximum visibility. Its bold blue cover is designed to stand out among traditional financial publications.
Online Pledge
Online Pledge
Online Pledge
A data-driven report on the heritage and societal value of happiness, featuring real-world policy case studies. Each page includes a subtle orange flourish, a small burst of joy within the corporate style
A data-driven report on the heritage and societal value of happiness, featuring real-world policy case studies. Each page includes a subtle orange flourish, a small burst of joy within the corporate style
A data-driven report on the heritage and societal value of happiness, featuring real-world policy case studies. Each page includes a subtle orange flourish, a small burst of joy within the corporate style
Design Process
Design Process
Mind Mapping
Mind Mapping
Mind Mapping
I prefer to use words at the ideation stage of projects, so I can write down ideas, buzzwords and different ways to come at the same idea.
I prefer to use words at the ideation stage of projects, so I can write down ideas, buzzwords and different ways to come at the idea.
I prefer to use words at the ideation stage of projects, so I can write down ideas, buzzwords and different ways to come at the idea.
Iteration and Play
Iteration and Play
I then go visual. Making sketches for layouts, visual components and in this case data mapping. This is usually quick and low fidelity.
I then go visual. Making sketches for layouts, visual components and in this case data mapping. This is usually quick and low fidelity.