Case Study
Case Study
Housemate
Housemate
Duration: 6 weeks
Duration: 6 weeks
Overview
Overview
I pitched and this brief as a part of my final year 'negotiated project' module with Loughborough University, creating an app to simplify student living. The idea gained traction, was picked up by developers, and has since grown into Hauze Ltd, where I’m CEO and Founder. To view Hauze as it is now, click here.
I pitched and this brief as a part of my final year 'negotiated project' module with Loughborough University, creating an app to simplify student living. The idea gained traction, was picked up by developers, and has since grown into Hauze Ltd, where I’m CEO and Founder. To view Hauze as it is now, click here.
Problem
Problem
Moving into your first house is exciting, until chores, bills, and shared costs pile up. Without a simple way to stay organised, tensions rise and studies suffer.
Moving into your first house is exciting, until chores, bills, and shared costs pile up. Without a simple way to stay organised, tensions rise and studies suffer.
Insight
Insight
In a survey of Loughborough 2nd and 3rd years, 90% said balancing chores, bills, and shared expenses was a challenge in their student houses.
In a survey of Loughborough 2nd and 3rd years, 90% said balancing chores, bills, and shared expenses was a challenge in their student houses.
Solution
Solution
An app that transforms student living, simplifying shared life, fostering transparency, and boosting efficiency. Our mission: streamline house management, cut stress and help students focus on what matters most.
An app that transforms student living, simplifying shared life, fostering transparency, and boosting efficiency. Our mission: streamline house management, cut stress and help students focus on what matters most.
Type
Type
UI/UX, Branding, Advertising Campaign
UI/UX, Branding, Advertising Campaign
The Logo
The Logo
Development process of the logomark. I began with sketching some ideas and then went into illustrator to iterate the ideas further.
Development process of the logomark. I began with sketching some ideas and then went into illustrator to iterate the ideas further.
The App
The App
The App
The app began with sketches, evolving into wireframes of the key screens. As a brand-first project, I focused on designing only the main screens.
The app began with sketches, evolving into wireframes of the key screens. As a brand-first project, I focused on designing only the main screens.
The app began with sketches, evolving into wireframes of the key screens. As a brand-first project, I focused on designing only the main screens.
Door Hangers
Door Hangers
The campaign needed to grab students’ attention. Our first touchpoint: suitcase-shaped door hangers on student houses, positioning us as their new housemate.
The campaign needed to grab students’ attention. Our first touchpoint: suitcase-shaped door hangers on student houses, positioning us as their new housemate.
Stand
Stand
We’ll show up at student fairs, handing out free merch and sparking conversations about the challenges they face at home.
We’ll show up at student fairs, handing out free merch and sparking conversations about the challenges they face at home.
Pitch Deck
Pitch Deck
